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 Cross media synergies are used by media companies are used around the world to help promote and stream new upcoming media. If a distributer doesn't own their own streaming service they can call upon others to help stream their media. in addition can use social media apps such as Twitter, Instagram, and Tiktok to promote a new project or film coming up and this is commonly used today.

    An example of these cross synergised being used is when Universal pictures was promoting the Super Mario Movie. One of many ways they promoted this movie was by contacting Mcdonalds to put super mario toys in happy meals to help promote the new movie. Happy meals are a way to promote this movie to its target audience being children and getting families to tag along. Furthermore collaborating with nintendo to help promote and advertise the movie in one of nintendos most important semi anually presentations called "Nintendo Direct" to promote and advertise the new movie coming out the millions of gamers around the world. another brand they collaborated with is amazon where they made costume made branded delivery boxes. These examples show how big time distributers such as Universal Studios can collaborate with brands that would also benefit from advertising this film and making the film more mainstream widening the demographic of people watching the film,

 Social media apps are another big contributer to the advertisement of the Super Mario Movie. On tiktok a extremely popular social media app widely used around the globe today the #Supermariobros gained nearly 4 billion views during its time of promotion. While some views may have been repeats this means that the word of the super mario movies reached eyes and ears of billions of people. X formerly kown as Twitter is another popular social media app that advertised teasers, trailers, and clips of the movie reaching users of the app which gained the movie more traction. This all shows how social media can be a enormous source of traction to upcoming films and should be intergrated in every upcoming film.

In conclusion there are many methods that big time companies used to cross media syngerize and promote new projects. Commonly used brands or stores can promote films through integration of products or brand deals. while, Social media platforms can also provide a way to promote to a wider and target audience demographics in the billions. Cross media synergise are pivotal to promoting new films and are a stable in advertisement in the new age. 

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